How to Get Your First Customers as a Startup Business Owner

Getting your first customers can be daunting, but it’s definitely doable with a bit of planning and effort. By following these steps, suggested by David Woroboff, the former Corporate Director of Strategy for Northrop Grumman, and Hughes Electronics, you’ll be well on your way to attracting new customers and growing your startup business.

Tips to remember

1. Identify Your Target Market:

The first step to getting new customers is figuring out who your target market is. Ask yourself who your ideal customer is and what needs they have that your product or service can fill. Once you’ve identified your target market, you can start thinking about how to reach them.

2. Research Your Competition:

Before you start marketing your business, it’s important to understand what your competition is doing. Take a look at their marketing materials and see what’s working for them. Then, create a plan for how you can differentiate your business and make sure that your marketing efforts are targeted toward the right audience.

3. Create a Marketing Plan:

Now that you know who you’re targeting and what your competition is doing, it’s time to create a marketing plan. Your marketing plan should include both online and offline marketing efforts so that you can reach the widest possible audience. Make sure to budget for advertising and promotional materials so that you can get started as soon as possible.

4. Set Up a Website or Online Store:

In today’s digital world, it’s important to have an online presence for your business. If you don’t already have one, setting up a website or online store is a great way to reach new customers. Be sure to include clear information about what you’re offering and how to contact you so that potential customers can easily learn more about your business.

5. Start Spreading the Word About Your Business:

Now that you have all of the materials in place, it’s time to start spreading the word about your business! Use social media, email marketing, and other channels to reach potential customers and let them know about what you’re offering. Make sure to include special offers and discounts so that people are motivated to try out your product or service.

6. Offer Discounts and Freebies:

One of the best ways to attract new customers is by offering discounts or freebies. People love getting a good deal, so this is an excellent way to entice people to try out your product or service. Just be sure not to set your prices too low so that you’re still making a profit!

7. Follow Up With Customers and Get Feedback:

It’s important to follow up with customers after they’ve tried out your product or service so that you can get their feedback. This will help you improve your offerings and make sure that you’re meeting customer needs. In addition, keep track of any expenses associated with attracting new customers so that you can calculate your return on investment (ROI).


Don’t forget to keep track of all of the expenses associated with getting new customers. This includes advertising costs, promotional materials, etc. Additionally, make sure to track how much revenue each new customer brings in so that you can calculate ROI. By following these steps, you’ll be well on your way to attracting new customers.


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